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WHAT IS
Clean
Beauty?

HOW WE
DEFINE CLEAN

With so many claims, it’s hard to know which products are really safe, since, incredibly, there is no governmental standard

1,400 ingredients banned in the EU are still legal in the US. We've committed to beyond what is legally required and ensure that these are not in our formulas

We adapt our formulas as new knowledge becomes available

We source responsibly through blue biotechnology
- we do not harvest from the oceans

WE’RE
TRANSPARENT

We choose the best natural and synthetic ingredients to meet our standards and those of other clean beauty authorities, (Credo, Detox Market)

A full ingredient list is on our packaging and product pages

Our production is sustainable and both inner and outer packaging are 100% recyclable

Our products are cruelty-free and Leaping Bunny certified

Our products are free of Harmful ingredients

No
Synthetic
fragrance

May be shown simply as ‘fragrance’ or ‘parfum’ in ingredients lists and may contain hundreds of untested chemicals, including hormone disruptors and allergens plus heavy metals.

No
Nanoparticles

Bio-compatible with human skin and composed of small amino acids, fish collagen protects against loss of collagen and oxidative stress, which lead to skin aging.

No
Parabens

These are preservatives used to prevent bacteria and mold. Some are linked to skin and breast cancer, reproductive toxicity, hormone disruption, and development disruption.

No
GMOs

Genetically modified organisms

NO
Parabens

These are preservatives used to prevent bacteria and mold. Some are linked to skin and breast cancer, reproductive toxicity, hormone disruption, and developmental disruption

NO
Sulfates

A strong chemical detergent which often contains ethlene glycol and dioxanes, known to cause cancer in humans

No
Phthalates

These are plasticizing chemicals used to make products more pliable or fragrance adhere to skin. Some are known to be linked to hormone disruption and may cause birth defects. Dibutyl phthalate DBP, for example, is banned in the EU

NO
PEGs

Polyethylene glycol (PEG compounds) are used in skincare as thickeners, solvents, softeners and moisture carriers. They can be derived from petroleum and can have traces of ethylene oxide and 1,4. dioxane, noted as a probable cause of cancer by the EPA

NO
EDTAs

Calcium Disodium EDTA, Tetrasodium EDTA, Trisodium EDTA, are used as preservatives, stabilizers and binding agents in skincare. They don't absorb well into the skin, but disrupt the surface of skin cells to allow other chemicals to be absorbed. They don't break down in the environment and have been found in water, so are a potential problem for aquatic life.

NO
Nanoparticles

These are ultra-fine particles small enough to be readily absorbed into the bloodstream, and may penetrate skin, internal organs and even DNA.

NO
Mineral Oil

A by product of the oil refinery process. This petroleum-based product can be full of harmful cancer-causing chemicals and is banned by the EU. The US does not regulate usage of contaminated petroleum.